Servitization: how to build a differentiating strategy based on services for industrial companies

In this episode – which is the last episode of the second season of “Ciência e Sociedade” Podcast – Joana Desport Coelho, head of communication at INESC TEC and Bernardo Almada-Lobo, INESC TEC researcher and co-founder of LTPlabs will guide us through the intriguing realm of Servitization—a revolutionary concept reshaping the landscape for industrial companies.

A conversation between Lia Patrício, #NESC TEC researcher and Professor at Faculdade de Engenharia da Universidade do Porto, Miguel Leichsenring Franco, Co-CEO of Schmitt+Sohn and Professor at Católica Porto Business School and Paulo Gomes, manager of the Data Science and Analytics team at BA GLASS and co-leader of the Executive Master in Digital Transformation at Porto Business School.

Watch the episode here. (Portuguese only)

The INESC TEC podcast “Ciência e Sociedade” is also available on Spotify. Listen to the episode here.

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